31 Jan

The intentional or unintentional dissemination of misinformation, despite receiving the attention of the public, is in full force appearing recently in the form of misleading assertions about COVID-19 vaccinations and the Capitol protests and various other subjects.  The "infodemic" is polarizing politics in the United States, threatening the stability of communities and weakening institutional structures and leaving people confused about to believe in or who to trust.  It is threatening fundamental principles of the democratic system of governance, social cohesion, national security and the health of our citizens. It's a problem that's long-term that requires long-term, sustainable solutions, as well as quick interventions. There are a variety of quick, efficient technological solutions that enhance the platforms on which social media provide information. Businesses such as Facebook and Twitter for instance have changed their algorithm or removed content that isn't suitable for consumption. We've also witnessed slower, more human-centric methods that have made people more aware of the information they need to view on the internet. Educational programs that are based on evidence like those mentioned above have helped people become better at being able to discern the authenticity of sources of information, separating opinions from facts, avoiding manipulative emotions, and becoming an effective digital citizen. There's been no progress.  If we are to stop the spread of the spread of misinformation and its nefarious consequences, we must significantly expand and speed up our countermeasures. This will involve all sectors of our society, including business as well as advocacy organizations, non-profits and philanthropists as well as researchers as well as government officials, and many more.  It is also necessary to keep our efforts in check. For far too long, all discussions and resources have concentrated on changing technology, and not on educating the people. This focus on the demand side of the issue without the same investment on the demand aspect could result in an inefficient usage of energy and time. Although self-policing, technology-driven solutions such as filtering software artificial intelligence, artificial intelligence (AI) as well as modified algorithms and content labeling have the capability of making adjustments quickly and in a large size, they have to contend with substantial logistical, financial, ethical legal, and logistical constraints.  In addition, the social media business model thrives on engagement, which is what drives the flow of emotionally charged content. Leaders in the field of technology, such as the Facebook founder Mark Zuckerberg, hesitate in taking action because of concerns regarding free speech and have tried to stay clear of the political debate until pressured.  If they do decide to take action and take action, they are subject to criticism for having an unorthodox approach. Furthermore, research has shown that some of the popular methods of battling false information on social media, such as banners that feature fact-checks have minimal impact on the probability of people accept misleading information or even cause harm.  Because people are driven to share their knowledge to others, particularly information that appears intriguing or threatening--tech companies are able to only be able to control information.  It is also a matter of the volume. Technology platforms must keep up with the variety of kinds and types of misinformation. To stop them, it's like playing a high stakes endless game of Whac-AMole. In light of these issues We must focus more on solutions that target improving people's literacy in information and media. They will not only have an extended and more lasting impact, but could also be more affordable and easy to implement than we think. Research conducted by researchers at the RAND Corporation and other research shows that information and media literacy enhances the ability to think critically, awareness of biases in media and an increased need to read good media--all of which aid in beating the spread of false information.  A short exposure to a specific training program will improve your skills in media literacy, such as the better comprehension of the credibility of news or the capacity to recognize biases.  Media literacy is an more significant impact than political understanding in the ability to assess the truthfulness of political information regardless of political views.  Media literacy has decreased the perception of quality of false information and the effectiveness of training is maintained when it is delivered in different methods and with various groups.  The training in media literacy can have a lasting influence. For a year and a half later, after adults participated in a program that was run by IREX (a non-profit in which the authors are employed) They were 25 % more inclined to look up different news sources, in addition to 13 percent less likely distinguish the difference between disinformation and a piece of objective journalism.  For Jordan and Serbia the participants of the IREX training program also increased their skills in media literacy as high as 97 %. Media literacy courses can be easily and effectively provided by schools. Finland as well as Sweden implemented the concept of media literacy in their educational programs decades ago, with good outcomes as well as Ukraine is getting ready to follow suit.  In Britain the youth who had school-based training showed improvement in their media literacy. Some critics might argue that increasing people's literacy in media and other solutions that are human-centric require a lot of resources and do not tackle the issue quickly enough or in sufficient numbers.  These are very real issues but the effectiveness over the long term of these programs is what's needed to fight the ever-present battle against inaccurate information. We must spend more money on them, as we continue to search for technological solutions, or we'll never be able to create and sustain an well-informed citizens that healthy democracies require.

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